COMPARATIVE ANALYSIS OF THE CINEMATIC AND LITERARY WORK “THE GODFATHER”
Abstract and keywords
Abstract (English):
The article provides a comparative analysis of the novel “The Godfather” by M. Puzo and the film of the same name by F. f. Coppola in order to determine the specific differences between visual and verbal texts. As a result of the study, it was revealed that the visual language of a work of cinematic art is a complex system. At a basic level, visual language is much easier for viewers of any culture and any level of education to perceive. Unlike verbal text, which requires the recipient to have at least knowledge of the language and the ability to read, most of the signs in visual text are deciphered intuitively, which increases its communicative potential in comparison with verbal text.

Keywords:
«The Godfather», Mario Puzo, Francis Ford Coppola, film adaptation
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