Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse

Anna A. Shurmanova

doi:10.31804/2782-540X-2025-4-3-87-113

VAK Russia 5 UDC 37 CSCSTI 13.00 Russian Classification of Professions by Education 51.00.00 Russian Library and Bibliographic Classification 8 Russian Trade and Bibliographic Classification 8 BISAC GAM

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RUSSIAN STREET ART LEGITIMIZATION ON THE EXAMPLE OF THE MUSEUM AND EXHIBITION PROJECT «MAXIM IMA'S ART WORLD» IN THE METAVERSE Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse

АА Аа

Published in Asia, America and Africa history and modernity · Volume 4, Issue 3 · Pages 87–113 · Rubric: Cultural studies

DOI: https://doi.org/10.31804/2782-540X-2025-4-3-87-113

Received: 26.08.2025 Accepted: 27.08.2025 Published: 27.08.2025

Authors

Anna A. Shurmanova

Siberian federal university Russian Federation · Krasnoyarsk

ABSTRACT

In the digital age, the metaverse presents a promising platform for cultural and artistic engagement. This article explores the potential of legitimizing Russian street art by creating a unique museum-exhibition project within the metaverse. The research aims to identify the essence of legitimizing Russian street art in the digital realm, focusing on the possibilities and specific features of museum-exhibition projects in the metaverse. The study employs methods of analysis, systematization, generalization, and modeling. It reviews existing research on the metaverse concept, its technological aspects, accessibility, the digital divide, intellectual property regulation, and the impact of digital technologies on culture and art. The first part examines the metaverse's conceptual foundations, key characteristics (immersion, interactivity, persistence), and factors influencing accessibility (technology, the digital divide, IP regulation). It highlights the influence of "cultural software" (Manovich) and media convergence (Jenkins) on transforming cultural practices. The second part presents "Maxim Ima's Art World," a metaverse museum-exhibition project dedicated to the Russian graffiti artist Maxim Ima. It describes the development of a virtual exhibition space on the Unity platform, including theme selection, design, visual and textual materials, interactive elements (mini-games, quizzes), and musical accompaniment (lo-fi hip-hop). Screenshots and descriptions detail the virtual exposition's structure, encompassing an introduction to Russian street art, Maxim Ima's biography and artistic philosophy, and thematic sections covering different stages of his work. The research demonstrates that the metaverse can be an effective tool for popularizing and legitimizing Russian street art, expanding its audience, and fostering new forms of artistic interaction.

KEYWORDS

metaverse, digital transformation, Russian street art

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Shurmanova A. A. Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse // Asia, America and Africa history and modernity. 2025. no. 3. pp. 87-113. DOI: https://doi.org/10.31804/2782-540X-2025-4-3-87-113. (Date of access 26.10.2026).

MLA

Anna A. Shurmanova. "Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse." Asia, America and Africa history and modernity 4.3 (2025): 87-113. DOI: https://doi.org/10.31804/2782-540X-2025-4-3-87-113.

APA

Shurmanova A. A. (2025). Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse. Asia, America and Africa history and modernity, 4(3), 87-113. https://doi.org/10.31804/2782-540X-2025-4-3-87-113

Chicago

Anna A. Shurmanova. "Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse." Asia, America and Africa history and modernity 4, no. 3 (2025): 87-113. https://doi.org/10.31804/2782-540X-2025-4-3-87-113.

WIKI

{{cite journal | author = Shurmanova A. A. | title = Russian Street Art Legitimization on The Example of the Museum and Exhibition Project «Maxim Ima's Art World» in the Metaverse | journal = Asia, America and Africa history and modernity | year = 2025 | volume = 4 | issue = 3 | pages = 87-113 | doi = 10.31804/2782-540X-2025-4-3-87-113 }}

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