Russian Federation
The technology development and the Internet has led to the emergence of new artforms, including digital art (NFT). The article devotes to the study of digital art evolution that based on NFT platforms and the assessment of using possibilities NFT technologies as a new tool for the promotion and sale of digital artworks. We pay attention to the «OpenSea» NFT platform and 5 categories, where we consider the most popular authors: 1) Memberships – adidas Original Into the Metaverse; 2) Art – MechMindsAl; 3) PFPs – The Bored Ape Yacht Club; 4) Photography – Justin Aversano; 5) Music – WVRPS by WarpSound (Official). The research includes a review of scientific literature, quantitative content analysis. We considered the authors' analysis in the period from September 2023 to January 2024. Firstly, we analyze the most popular authors from five different categories. Secondly, we compile a comparative analysis of the data obtained. So, the most sought-after author in the «Volume and price», «Sales», and «Price Distribution» blocks is The Bored Ape Yacht Club (PFPs), and in the «Distribution» sections - MechMindsAI (Art), «Minimum Price» – Justin Aversano - Twin Flames – Collection of 100 Twin Portraits (Photography). Thirdly, we determine the most popular NFT category. Such is PFPs - The Bored Ape Yacht Club. Thus, we make the conclusion about the trends in the evolution of digital art based on the «OpenSea» NFT platform: firstly, digital art includes different and diverse categories (from a variety of memberships, clubs, to music, photo and art). Secondly, digital art has evolved so much that it is completely subordinated to a digital decentralized currency (cryptocurrency). Thirdly, the «OpenSea» platform is publicly available.
«OpenSea» trading platform, NFT, ETH, WETH, digital art, chart indicators
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