The article deals with the problems associated with the socio-cultural specifics of the development of practical principles of "responsible artificial intelligence (AI)". At present, much attention of researchers is attracted by the African continent, stereotypes about which were associated with backwardness and underdevelopment. Currently, African countries, while effectively building their economic strategies, are also using AI technologies. The concept of Umeå University professor Virginia Dignum, which she outlined in one of the sections of the book “Responsible AI in Africa. Problems and Opportunities” (Springer, 2023). The main logic of Professor Dignum's theory is that all the consequences of using AI technology do not depend on AI, but on the socio-cultural characteristics of the socio-techno-anthropological environment in which these technologies are applied. Using Ubuntu philosophy as an example, Virginia Dignum shows how the sociocultural philosophical aspects of "non-Western" philosophy can be applied to the creation of new socioethical principles that emphasize the cultural diversity of modern AI ethics. The position of Virginia Dignum's theory on the sociocultural specifics of the ethics of "responsible AI" seems to be important, which, in our opinion, can be adapted for various sociocultural spaces that, to one degree or another, do not coincide with the Anglo-American paradigm of economic civilization.